The grant of $9,400 will provide excellent materials - teaching tools- for parents, grandparents and other care providers for children birth to five years of age.

Iredell's Born Learning campaign will promote awareness that busy, hard-working parents can use in "doable" action steps for everyday activities to expand the learning of young children at such a critical age. The campaign will assure parents that it's easy and fun to turn everyday moments into quality learning moments.

Backed by national public service TV, radio and print media through the Ad Council and Civitas, Iredell's campaign will strengthen the power of educating our youngest citizens. United Way and ICPYC know that investing in a child's success early on is critical. Research shows the tangible results - adults with greater success in life, fewer invovlements in crime, higher incomes and higher education levels.

Click HERE to find FUN and EASY action steps that create early learning opportunities for young children.